Maslow’s Hierarchy of Needs is possibly one of the most well-known and time-tested management concepts, which identifies a hierarchy of needs that a human being would generally aspire to. Initially, working separately, and subsequently pooling their thoughts together, two senior tourism professionals of Sri Lanka have developed a framework to evaluate the evolving tourists’ expectations, as travelers become more conscious on environmental issues.
Abraham Harold Maslow (April 1, 1908-June 8, 1970) was an American psychologist who developed the concept of a hierarchy of human needs (Malsow 1943), beginning from the basic physiological needs of friendship, love, and security, and moving up to the more high-level. self-actualization needs, as a human being develops and becomes more affluent. This model is often portrayed in the form of a pyramid, where the base-levels are identified at the larger sections in the pyramid, of safety and security needs, while the higher-level needs reside towards the apex of the pyramid, indicating that only a lesser number of people eventually reach this level of development.